Hermès re-invents the scarf

Or how to wear it…
The luxury house just unveiled the site www.jaimemoncarre.com/?l=en#/home, where seven girls from different parts of the world, Anna, Courtney, Tracy, Harley U and Kozue re-invent the way of wearing the legendary twill silk scarf. Sometimes a headband, a belt, a dress, or a skirt, who would have thought of so many possibilities?
One cannot say luxury houses do not compete with treasures of inventiveness to catch their younger public. To be followed…

www.jaimemoncarre.com/?l=en#/home

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About Elsa Vecchi & Guillaume Alcaraz

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