Women and purses… A long-time love story Tod’s did not miss. To celebrate their new iPad case, the Italian house is launching its first iPad app named “My life is in this bag” A way to discover the exclusive relationship 6 women from different countries have with their bags. Something that should interest also the men who have always been tickled by their loved-one’s “mysterious” purse.… Her best companion. Here is an original and funny way to promote a brand.
www.tods.com/home.html?region=eu&lang=en&area=22&sound=y

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